Civil Society

February 4, 2012


New Tour Packages Support Restoration of Quake-Hit Tohoku Region

Keywords: Disaster Reconstruction Eco-business / Social Venture Local government Non-manufacturing industry 

JTB Corp., a leading Japanese travel agency, launched in September 2011 tours called "Greenshoes" that provide tourists an opportunity to support the disaster-stricken areas while traveling. Each Greenshoes tourist pays an additional 500 yen (about 6.5 US$), which is then donated to the Tsunagari Nukumori (Connection and Warmth) Project, an initiative being carried out by the Institute for Sustainable Energy Policies (ISEP) and other organizations to install solar panels, solar water heaters, and biomass heating systems at evacuation shelters and clinics in the earthquake-hit areas. Tourists that travel to destinations outside the Tohoku region can also donate through this program. The service is mainly targeted to companies and other organizations for group and study tours.

Meanwhile, East Japan Railway Co. (JR East) helped Miyagi Prefecture to run a campaign on November 15, 2011, in the Tokyo metropolitan area to support reconstruction of the Tohoku region. In the campaign, a caravan of people from Tohoku promoted food and sightseeing in Sendai City and Miyagi Prefecture, and showed traditional performing arts from the area. JR EAST VIEW Travel Service Co.,. is partnering with Japan Airlines to plan and sell new tours to Tohoku.

NPOs Launch Disaster Relief Project Utilizing Natural Energy (Related JFS article)

Posted: 2012/02/04 06:00:15 AM