Sony Draws Up 'Road to Zero' Plan for Zero Environmental Footprint

Copyright Sony Corporation

Sony Corporation announced on April 7, 2010, the launch of a new environmental plan, "Road to Zero." Aiming at the realization of a sustainable society, Sony set out a long-term vision of achieving a zero environmental footprint throughout the life cycle of its products and business activities by 2050. The plan has set a comprehensive road map to achieve a zero environmental footprint in a manner based on four key environmental perspectives; resource conservation, control of chemical substances and bio-diversity are included, in addition to climate change.

The plan uses the backcasting method to set specific mid-term targets to achieve by 2015, and defines a target for each phase of all product life-cycle stages, from research and technology development to recycling.

The specific mid-term targets include:
- 30 percent reduction in annual per-product energy consumption (as compared to fiscal 2008)
- 10 percent reduction in product mass (as compared to fiscal 2008)
- 5 percent reduction in utilization ratio of the most prevalent virgin oil-based plastics in products (as compared to fiscal 2008), with the aim of achieving zero percent by 2050.

Seeking Sustainability with Unique Ideas and Influence -- The Story of Sony Corp.
http://www.japanfs.org/en/mailmagazine/newsletter/pages/
027928.html

Press Release
http://www.sony.net/SonyInfo/News/Press/201004/10-0407E/
Global Environmental Plan "Road to Zero"
http://www.sony.net/SonyInfo/csr/eco/RoadToZero/

Posted: 2010/07/05 06:00:15 AM