April 11, 2010


Asahi Breweries to Donate Proceeds from Beer Sales to Environmental Projects for Second Year

Keywords: Ecosystems / Biodiversity Manufacturing industry Money 

Major Japanese brewer Asahi Breweries, Ltd., announced on January 26, 2010, the third round of a project that sees a portion of sales of its main product, Asahi Super Dry beer, donated to local projects to preserve the natural environment in prefectures where the sales take place. The company sets aside one yen (about one U.S. cent) per can or bottle to go into the fund. The first and second rounds of the project in spring and autumn 2009 raised 680,744,728 yen (about $7.4 million).

The Asahi Super Dry beers eligible under the program are the 500-milliliter (ml) can, 350-ml can, and large and middle-sized bottles manufactured between the beginning of March and the end of April 2010. The products are being shipped in specially designed cans and bottles with labels promoting the project.

Donations will be distributed in prefectures based on sales volume, and will go towards fund local efforts to preserve the natural environment around sites such as Mt. Fuji in Shizuoka Prefecture, Lake Biwa in Shiga Prefecture, the Yoshinogari relic in Saga Prefecture, a wetland in Hokkaido (designated as a Ramsar site under the Convention on Wetlands of International Importance), and others.

The company will implement the project this spring and autumn, and also plans to continue it next year. At the same time, it hopes to actively promote employee participation in local volunteer activities with the aim of contributing to local society.

Asahi Breweries to Donate Part of Sales Proceeds for Environmental Protection (Related JFS article)
Asahi Breweries, Ltd. official website

Posted: 2010/04/11 06:00:15 AM