Eco-business / Social Venture

May 7, 2012


AOKI Releases Business Suits for Bicycle Commuters

Keywords: Eco-business / Social Venture Manufacturing industry Transportation / Mobility 

JFS/AOKI Releases Business Suits for Bicycle Commuters
Copyright AOKI Inc.

AOKI Inc., a major Japanese men's apparel company, announced on February 4, 2012, the release of the "LES MUES Bike Line" of business suits for bicycle commuters.

Bicycle commuting has become very trendy as a means of mobility in times of emergency, such as after the Great East Japan Earthquake in 2011, as well as part of health- and environmental-consciousness efforts. However, many people have problems cycling while wearing general business suits.

The company therefore developed a new type of business suit designed specially for the needs of the commuter cyclist. The suits feature stretchy materials for mobility, and water resistant and stain repellent finishing, and are machine washable. In addition, zippers for some of the pockets help prevent the contents from spilling out.

Cyclists can therefore ride safely by tying up the jacket hem with snaps, while the suit includes reflective tape under the collar riding in darkness. The pants also have patches to strengthen areas subjected to frequent rubbing, such as the inner thigh and hip. However, despite these modifications, these suits look almost the same as regular business suits.

Posted: 2012/05/07 06:00:15 AM