Eco-business / Social Venture

November 20, 2010


Telecommunications Company Launches Internet Search Engine to Help the Environment

Keywords: Eco-business / Social Venture NGO / Citizen Non-manufacturing industry 

NTT Communications, a major telecommunications and IT services company in Japan, launched a new Internet search engine on June 30, 2010, to further aid environmental conservation activities. The search service, set up on the company's open computer network (OCN) portal site and dubbed "OCN Green Search," will contribute a portion of its profits to environmental organizations. By using this service, users can contribute to environmental protection.

OCN has been providing a variety of environmental information through "OCN Eco-plus," a website which inspires people to live an eco-friendly lifestyle. OCN Green Search adds to this initiative, aiming to encourage more people to join environmental conservation efforts. Fifteen percent of the proceeds are donated to environmental groups, the first recipients of which will be NGO FoE (Friends of the Earth) Japan, a Japanese branch of a grassroots environmental network, and the Wild Bird Society of Japan.

The search engine users can confirm their contribution on a search results page, by updates on the number of searches each user has made, number of users, and number of total searches. The donation history will also be shown at specific links or on the search results page.

Based on the results of this search service, OCN plans to work on a variety of projects to encourage public involvement in environmental issues and to support activities to protect the environment.

NTT Communications Corporation global site

FoE Japan
Wild Bird Society of Japan

Posted: 2010/11/20 06:00:15 AM