Panasonic Promotes Energy Smart 'EcoNavi' Appliances by Planting Trees

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Panasonic Corporation, a leading Japanese manufacturer of electronic products, is promoting home appliances that are outfitted with the company's proprietary sensors and programming functions for conserving energy under the new brand name "EcoNavi Appliance." A campaign to plant a tree for each EcoNavi appliance sold, which started on October 1, 2009, will run through the end of the year.

EcoNavi appliances are equipped with sensors and programming functions to automatically select the most energy efficient mode of operation for a given condition, reducing energy waste in everyday life. For example, a dish washer conserves water and energy by adjusting its operating cycles based on the number of loaded plates and utensils, and how dirty they are.

Panasonic integrated these functions into its refrigerators, tilted drum washer/dryers, dish washers, "EcoCute" water heaters (EcoCute is an energy efficient electric heat pump that uses heat extracted from the air to heat water), toilet seats with a warm-water wash, ceiling lights, vacuum cleaners and air conditioners. These eight product lines form the "EcoNavi Appliance" family that is promoted under the current tree-planting campaign.

The company has been running a series of campaigns to plant a tree for each product sold since 2007, with a cumulative total of 1.2 million trees to be planted. Through this particular campaign, the company hopes to add 300,000 more trees to the running total.

Let's Plant Trees with Green Santa ® : Panasonic Aims to Plant 250,000 Trees in Inner Mongolia (Related JFS article)
http://www.japanfs.org/en/pages/027106.html
Panasonic global site
http://panasonic.net/

Posted: 2009/11/16 06:00:15 AM