MOE Introduces Slogan for Raising Biodiversity Awareness

Image by Sean Clawson. Some Rights Reserved.

The Ministry of the Environment announced on November 21, 2008, the introduction of the slogan "For All the Life on Earth (tentative translation)", which expresses the importance of biodiversity in easy-to-understand way. They also launched a public information organization, "Chikyu Ikimono Oendan" (meaning "Supporters of All Life on Earth"), which consists of Japanese TV personalities and a scholar. Moving towards the 10th Conference of the Parties to the Convention on Biological Diversity (COP10) to be held in 2010 in Nagoya, Japan, the ministry aims to enhance public awareness and understanding of biodiversity.

The slogan will be used on leaflets and websites made by the national and local governments and non-governmental organizations, as well as in corporate advertisements, with the aim of conserving the current rich biodiversity for the next generation.

The supporters include Ms. Miyoko Omomo and Ms. Christel Takigawa, TV newscasters, Sakana-kun, a popular "fish expert", and Dr. Takeshi Yoro, an anatomist well versed in biology. They will cooperate in PR activities at events for biodiversity, literary works and lectures, and disseminate their message to enhance the concept of biodiversity conservation through the media.

- Citizen Participation-Based Biodiversity Survey Starts (Related JFS article)
http://www.japanfs.org/en/pages/028673.html
- Japanese Companies Sign Business and Biodiversity Initiative at COP9 (Related JFS article)
http://www.japanfs.org/en/pages/027164.html
- MAFF Submits Proposal to Certify Products that Protect Biodiversity (Related JFS article)
http://www.japanfs.org/en/pages/027181.html
- The Ministry of the Environment official website
http://www.env.go.jp/en/

Posted: 2009/03/20 06:00:15 AM