Over 90% of Japanese Feel that Things are Being Wasted in Daily Life

Most Japanese people often or sometimes feel things are wasted in the course of daily life, according to an environmental survey by MyVoice Communications, Inc., a Japanese internet research company. The survey was conducted from July 1 to 5, 2006, targeting registered members of the company¡Çs Internet community, MyVoice. A total of 12,326 persons (5,670 men and 6,656 women) responded, and survey results were published on the MyVoice website on July 28, 2006.

To the question "Do you feel things are wasted in your daily life?" 34% answered "often," 60.3% answered "sometimes," 4% answered "not very often," 1.1% answered "rarely," and 0.6% answered "do not understand the meaning of waste in this context." Thus, those who often or sometimes feel that things are being wasted accounted for 94.3%.

To the question "What do you do to reduce unnecessary consumption in your daily life?" the most frequent answer was "sort garbage and deliberately use recycled paper" (68.3%), followed by "not buy or make more than needed" (50.1%), "conserve resources and energy" (45.5%), and "deliberately use secondhand goods such as hand-me-downs" (34.1%).

To a question that asked respondents to identify the three most effective activities that companies can undertake to conserve forests, the most frequent top-three answers were "research and develop technology to reduce deforestation" (59.9%), "donate to tree planting" (46.8%) and "change business practices in order to employ technology that reduces deforestation" (44.4%).



Posted: 2006/10/18 12:00:28 PM
Japanese version