Reduce / Reuse / Recycle

March 19, 2003

 

Promotional Goods Made from Recycled Materials

Keywords: Eco-business / Social Venture Manufacturing industry Reduce / Reuse / Recycle 

Fuji Xerox General Business Co., Ltd. (FXGB), a wholly owned subsidiary of Fuji Xerox Co., Ltd., recently established a system to produce goods for company sales promotions made from recycled materials. With this scheme, the company plans, develops and manufactures sales promotional items using 100-percent recycled materials from Fuji Xerox products. Fuji Xerox is a major manufacturer of office equipment such as copiers.

This is an innovative approach to establish an integrated recycling system, from the procurement of recycled materials from a company's own used products to the production of promotional goods. The company can manage the total process, including planning, production, quality control and delivery, and uses the products to publicize its recycling efforts and consideration of the environment.

FXGB has started to distribute promotional goods such as ball-point pens made from used Fuji Xerox copying machine covers, which will be added to the lineup of promotional goods supplied to company affiliates. The company is also planning to market stationery products made of recycled ABS (acrylonitrile-butadiene-styrene) resin, rubber parts, and paper.

In the past, little attention was paid to the materials used to make sales promotional goods, since companies mainly focused on low cost and mass distribution, rather than impact on the environment. However, consideration of the environment has grown even for promotional give-away goods, as more companies in Japan acquire ISO 14001 certification for environmental management systems, and the country's Green Procurement Law takes effect.

While various stationery products made of recycled materials are already on the market, the materials in products from different companies are not of consistent quality, making them difficult to reuse or recycle. FXGB's "closed loop" system facilitates recycling and circulation of the material by using the company's own products.

By promoting this system to companies active in product recycling, FXGB also plans to provide an outsourcing service to produce promotional goods from the clients' recyclable materials.



Posted: 2003/03/19 11:53:48 AM
Japanese version

 

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