N-5. Percentage of Green Consumers
1.Current Values
29.9% (FY 2003)
2.Current Points (out of a perfect score of 100 by 2050)
30 points
Calculation method:
(Current value minimum value) / (2050 target
value minimum value) x 100
3. Explanation of Indicator
Green consumers are consumers
who are inclined to buy goods that are environmentally
friendly. If green consumers increase in numbers,
then distribution of environmentally friendly
merchandise will increase in the marketplace,
and the environmental burden will go down for
the lifecycle of the merchandise.
As environmental education is now being introduced
at the school, community and corporate levels,
this indicator was chosen because we feel the
results of this education will necessarily relate
to changes in the consumption behavior of individual
consumers.
4.Target for 2050
100%
5.Ideal for the Future
100%
6. Rationale for Ideal and Target Values
The percentage of people who replied,
I always do or I generally do
when asked the question When you buy goods
or services, do you select them after considering
their impact on the environment?
Where the environmental impact of daily life is
sufficiently low, there should be an awareness
[by the consumer] at the time of purchase that
of course [a product] must be environmentally
friendly. In the ideal, and the target for 2050,
the percentage [of these consumers] would be 100%.
7. Source
Ministry
of the Environment Fact-finding Survey of
Environmentally Friendly Lifestyles (Results of
National Survey)(Japanese only)
Related information:
Recommendation
by Central Environment Council on a "Vision
for a Virtuous Circle for Environment and Economy
in Japan", Ministry of the Environment
8. Notes
In the report Vision for a Virtuous
Circle for Environment and Economy in Japan
Toward a Healthy, Rich and Beautiful Environmentally-Advanced
Country (Report of the Expert Committee
for a Virtuous Circle for Environment and Economy
for the Ministry of the Environment Central Environmental
Council Policy Meeting) (April 19, 2004), the
2025 target value is 80%.